// colour palette // fonts // brand pattern // design elements // social media asset creation // full brand guidelines //
Deep blues and muted pastels
When Louise approached TLPS to create a new-look brand for Firenze – set to launch alongside the revamped interior, after working with Cara previously on the murals featured in another of her restaurant and hotels, The Cheshire Cat – we didn’t hesitate to take on this dream brief!
Inspired by the beautifully maximalist wallpaper that was to be a feature of the new-look restaurant and bar, Louise tasked Cara with recreating the ornate botanical design in a hand-painted style for a dramatic effect throughout the marketing collateral and menu designs. Painstakingly drawn out and painted by hand, Cara recreated the pattern before digitising for easy use when designing for the brand going forward.
The creation of a digital pattern tile whilst still keeping the original hand-painted textures, allowed Cara and the team to utilise elements of the botanical drawings across all the designs – creating a truly unique and illustrative brand, very much in keeping with the new and elegant look for Firenze!
Take a look at what we’ve done!
Here’s just a selection of the commercial design and photography work we’ve created